When you talk about blogging, there are two sites that are top of mind: WordPress and Blogger. But there are a lot of choices that are available now. Before choosing, consider these things to make an informed decision.
Design & Functionality
Look at the tools they offer, how easy or more complex it is. Choose a platform that is just up your alley in terms of technical know-how.
Potential to Reach your audience
When choosing, it is important to think about who will be able to read your blogs. Web hosts have an established user base and there are some which have an expanded reach. So this actually depends on your needs and preferences so choose wisely.
Hosting & Costs
Do they offer free web hosting or do you have to do self-hosting? If they offer it for free, there might be some strings attached so make sure you read the fine print. If you do it yourself, check out how much it will cost you to do so.
If blogging is just a hobby for you, it might not be practical to shell out a lot of money just to publish your blogs. But if blogging is an integral part of your business operations, consider setting aside some budget for this.
Here are some alternatives to the top two.
Wix allows you to design how your blog will appear. Using it is free but upgrades are available under their premium plan. It also offers webhosting for free.
Tumblr is available on iOS and Android and you can post text, images, videos, and gifs. Its wide reach will give you the online exposure that you need. The basic tools can be used for free but upgrades have a certain cost.
Medium is available on iOS and Android and can carry text-heavy blogs with a few pictures or videos. It is dedicated to publishing blogs. It has a uniform template for all blogs and web hosts for free.